Facebook Shares New Research into How SMBs are adjusting their Digital Marketing Strategies due to the Pandemic via this 44-page report.
Facebook has partnered with Deloitte to publish a new report which looks into the challenges faced by SMBs over the past year, and how they’ve increasingly turned to digital platforms to maintain connection with their audience, through various means.
The report, which incorporates responses from over 30k SMBs from around the world, specifically looks at how personalized ads and social platforms have assisted various brands, with examples and case studies to illustrate the key points.
The findings mentioned the benefits of personalized ads and advanced targeting models available on digital platforms, the research also shows that 74% of SMBs that are using personalized ads reported that these advertisements were important to the success of their business.
You can download the full report here