How to plan an effective lead gen ads on Facebook in 5 Simple Steps
Conversions did not just happen; many people are putting money into Lead Gen Ads without getting their desired results. This blog post will help you if you want to get results for every single penny you spend on your ad account. Let dive in without wasting much time. Before I proceed, you can check out our services on Digital Solutions page.
Step 1. The first thing you should be thinking about is what incentive you would offer, it has to be GOOD to your audience, provide them something that solves a particular issue they are trying to solve.
That would help you attract your audience and make them drop their details on your lead gen form without you lifting your little finger.
Step 2. Make sure your offer is CLEAR and straightforward. Stand in the shoes of your audience, feel their pain – create a HOOK – it is anything that grabs your prospects attention and arouses enough curiosity for them to want to click the link on your LEAD GEN ads.
Step 3. A lot of people believe that ads would convert by themselves as long as they put in the money. It doesn’t work that way; compelling content and formats cannot be overrated, you need to use high quality, and descriptive image with Ads copy that convert by just skimming through it. Let it be as SHORT, concise as PERSUASIVE as possible.
Step 4. Now that you have your lead magnet and content set right, the next thing is your lead form; you have to keep your form as simple as possible. Provide the only required form and do not make it frustrating for your prospects. Let it be SIMPLE – CLEAR – EASY TO UNDERSTAND
Step 5. Another thing a lot of ads buyers do wrong that would save you from wasting money is not targeting the right audience. You must have a persona of your audience before you create your Ads. That would help you engage people who need your offer and are more than willing to drop their details to get your offer.
These steps are not limited to new ads alone; you can also follow the steps to optimize your previous running ads that are not converting; you’ll be amazed how massive your ROI would start getting.
It maybe cost saving if you leave it to the ad specialist to do everything from setting up to run and monetize your Facebook lead gen ads. We have monthly maintenance package from $250 per month fee.
Interested please WhatsApp (+65) 9792 3671 Ms Na or leave us a message here