Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results.
Some optimization techniques do not change over time, yet still form the basis for SEO services in Singapore.
However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop.
Thus, we looked at the most important factors that can help to improve positioning in search results.
It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results.
SEO Singapore is an important part of inbound marketing in the local market, i.e. marketing focused on being found by customers, targeted local buyers.
That is the biggest difference compared to the traditional outbound marketing, wherein the process of attracting a customer works in the opposite direction, and companies focus on finding new customers themselves.
Outbound marketing uses techniques that are not easily targetable and often interrupt people, i.e. cold calling, print advertising, TV advertising, junk mail, spam, or trade shows (Burnes, 2008).
Research showed that 86% of people skip through television commercials, and 44% of direct mail is never opened (Nakano, 2011).
Search Engine Optimization SEO
According to Google’s Search Engine Optimization Starter Guide (2010), SEO is a series of modifications and techniques, which make it easier for search engines to crawl, index, and understand the content of a website.
Generally, SEO is divided into two groups – do this when you design your website, set the plan and strategy in advance:
On-page (modifying the structure of a website)
and Offpage (techniques independent of website’s structure).
Right combination of both can bring significant increase in traffic thanks to higher position in SERP.
Before optimization itself, it is crucial to know the customer, market, and own capabilities.
It is impossible to make a search engine optimization for every word on a page; therefore, it is important to select five to ten keywords, which most accurately represent the content.
Moreover, optimization is always performed according to a specific query, which is likely to be searched by a user.
On-page SEO includes the elements that are in direct control of a publisher. The main on-page SEO elements are: contents, titles, domain name, URL structure, headings, internal links, meta tags, page loading speed, structured data, and sitemap.
Off-page SEO includes elements influenced by readers, visitors, and other publishers. These elements are not in direct control of a publisher but can positively influence the search rankings and boost traffic to a website.
These elements are: social networks, blogs, forums, audio-visual media sharing, link building, trustworthiness, and personal settings.
Search Engine Optimization (SEO) is a long-term strategy, should be accompanied by a short-term strategy (i.e. advertising in AdWords) to gain quicker results.
It should lead to a higher ranking on search results page and, subsequently, bring higher traffic to a website. Although the result of optimization is not guaranteed, the right mix of off-page and on-page optimization techniques is
Creating a unique and interesting website content is an absolute necessity. User-friendly URL structure, clear domain name, relevant titles, descriptive headings, and structured source code with quickly loading interface are another suggestions imperative to on-page SEO. Publishers cannot forget about the off-page aspect either and must focus on building quality links with relevant partners.