Key Factors That Affect Google My Business Ranking
Have you recently searched for your business on Google using your target keywords?
If yes, did your business pop up on the results first page? Did it appear on the map? Or did you find your business name listed among the Google 3 Pack, under the map?
If all your answers are no, your local online presence might not be very strong at the moment. Fortunately, you can change things by tweaking up your local SEO Search Engine Optimization’s strategy. And one way to go is by improving your Google My Business ranking.
Google My Business Ranking Factors
Google my Business (GMB) is important for local business, it actually is a gift from Google to local businesses to have a chance to showcase their produc and services to prospective clients. It helps Google identify your business and its location and places it on the map. So, when a user close to your company address searches using your niche keywords, your business appears on the map and/or on the 3-Pack list (which Google uses to highlight the top 3 businesses in that location).
Note that Google search results always change, so you would not always find the same business listed when you search multiple times or the searches conduct the search at a different location.
However, there are three notable things that affect Google my Business Ranking for your business.
How RELEVANT is the business to the user’s search?
Can you ever discount relevance when it comes to SEO Search Engine Optimization? Absolutely not. When a user makes a Google search, say, for a “beauty clinic,” Google wouldn’t present orthopedic or pediatric doctors or regular hospitals in the search results. What you’ll see are beauticians and cosmetologists.
What does that tell you? Google only finds what’s relevant to the user, and that comes with using keywords specific to your business and those you know people type of Google.
So, the first step to boosting your GMB Google My Business ranking is to:
Optimize your GMB description with specific keyword phrases used frequently by your target audience when searching for your product or services. Also, include your primary category.
How NEAR is the user to the business?
One notable factor that affects your local SEO Search Engine Optimization ranking is the distance between your business and the user in need of such services or products.
Note that not everyone indicates a location when they search. So when someone searches for “Beauty Clinic,” Google automatically calculates the distance between the user’s location and businesses with that description (beauty clinic). It then provides results that are in proximity to the customer.
Also, someone in New York would hardly find a company in Los Angeles unless they indicate the location in their search.
It becomes vital you indicate your location and use location-based keywords in your GMB Google My Business profile. Use “Beauty Clinic New York” or “Beauty Clinic near New York” rather than simply “Beauty Clinic.”
How REPUTABLE is the business in Google’s “eyes”?
Although this is the most complex local SEO Search Engine Optimization ranking factor among the three, it’s very achievable.
You see, as much as you’d want to deny it, there are big brands that are big names in the industry. It came with consistency, delivering quality products/services over the years. Google now trusts them as credible solutions to a user’s need, hence their higher Google My Business ranking.
This level of trust that ensures consistent online visibility is influenced by the following:
Businesses with consistent positive and quality reviews are ranked higher than those with isolated reviews.
Your business listing on Google should have well-detailed, correct, and consistent business name, address, phone, working hours across all the brand’s listings on online directories.
Publishing GMB posts frequently. The more you post, the higher Google ranks you. High-quality GMB photos – these details help bring your Search Engine Optimization work to maximum effective result.
If you haven’t optimized your Google My Business profile or aren’t doing any of the above, I strongly recommend you get started. The strength of your local SEO can never be overemphasized. If you have no time or no employee to do this work, we are happy to help. WhatsApp us @97923671 or you can also chat with us via Facebook Messenger : https://www.facebook.com/Leadads77