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We understand business as we are a team of business people who have been in business since 1997, each business is unique and the marketing metric is different for different business. If you have a lot of new traffic, this is a sign your marketing strategy is reaching new people. If you have many returning users, this is a sign your customer loyalty and engagement is high. If you’re experiencing high traffic via mobile devices, make sure your site is fully optimized for mobile use and consider developing a mobile app.